Inspire
Wairarapa • Tile Design & Installation / Retail & Commercial
A brand refresh for a well-regarded Wairarapa tile design and installation company - built to elevate the category and grow with the business across multiple divisions.
PROJECT SCOPE
Brand Identity
Graphic Design
Digital Design
Marketing Collateral
Print Design & Management
Vehicle Design
WHERE THEY WERE
Inspire had the craftsmanship, reputation and relationships. Working alongside architects, project managers and premium builders, they needed a brand that reflected the calibre of their work - not simply another tiling company competing on price.
WHAT WE FOUND AND HOW WE THOUGHT
The opportunity wasn't to redesign a logo - it was to reposition the business. We reframed Inspire as a design-led interiors brand: aspirational enough for architects and developers, yet approachable for homeowners making considered renovation decisions.
A flexible identity system ensured the brand could extend seamlessly across bathrooms, kitchens and tiling without losing coherence.
WHAT WE MADE
A bold wordmark and geometric icon inspired by the precision of tile patterning became the foundation of the identity. A restrained architectural palette, refined typography and tactile print finishes elevated every customer touchpoint - from vehicle livery and signage to editorial collateral, digital communications.
WHAT CHANGED
Inspire's new identity repositioned the business into a more architectural, design-conscious market. Its greatest endorsement came later: when the business changed ownership, the brand was retained in full - a testament to a system designed for longevity, not just launch.
